Genre: Horror
Length of trailer: 2.08 minutes
Narrative: The remake of the Hong Kong film "Jian Gui", a woman who receives an eye transplant that allows her to see into the supernatural world, a woman's past.
Target Audience: age 15+
Music: Non-diegetic: fast music, giving the trailer pace, added beat, pacey rock music towards the end-making it exciting, piano sounds-classic horror noises
Shots used: loads of close ups, blurred shots-point of view, two-shots, group shots, extreme close ups
Lighting: use of light and dark in the point of view of the woman with bad eyes
Dialogue: between people in the shots, as well dialogue from the film when the shot is black.
Voice over: talking of people, "the eye" voice over towards the end
Pace of trailer: fast, exciting, rapid
Institution: lions gate
Credits/intertitles: "the eye" "coming soon"
Tag line: "how can you believe your eyes, when there not yours" appears on screen as a blank shot.
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